Brevo vs Mailchimp for startups
Brevo offers generous free email volume and SMS at a lower cost. Mailchimp offers a polished experience and mature templates.
Best for: Cost-conscious startups sending higher email volume.
Best for: Teams that want a refined, well-known email platform.
| Feature | Brevo | Mailchimp |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Best for | Early-stage startups that need affordable email marketing and transactional email in one tool. | Content-driven startups or e-commerce brands that want a familiar, widely-supported email tool. |
| Free plan | Yes | Yes |
| Pricing | Free for 300 emails/day; paid plans from ~$9/mo | Free up to 500 contacts; paid plans from ~$13/mo |
| Budget fit | Free / under $50 | Free / under $50 |
| Best stages | Idea Stage, MVP Stage, Early Revenue | Idea Stage, MVP Stage, Early Revenue |
| Key tags | Email, SMS, Transactional, Automation, Newsletter | Email, Newsletter, Automation, Audience, E-Commerce |
The verdict
Brevo usually wins on price-per-email for startups; Mailchimp appeals if you value its ecosystem and templates.
Brevo vs Mailchimp FAQ
Brevo vs Mailchimp: which is better for startups?
Brevo usually wins on price-per-email for startups; Mailchimp appeals if you value its ecosystem and templates.
Is Brevo or Mailchimp cheaper?
Brevo: Free for 300 emails/day; paid plans from ~$9/mo. Mailchimp: Free up to 500 contacts; paid plans from ~$13/mo.
Can I use both Brevo and Mailchimp?
Often yes — many startups combine tools. But for overlapping jobs, pick one to avoid paying twice. Brevo offers generous free email volume and SMS at a lower cost. Mailchimp offers a polished experience and mature templates.